SEO Myths that need to die and Tips to keep you alive

Standard

In case a friend calls and tells you Matt Cutts has said SEO is dead and link-building out, remind him of these undying myths and 10 tips to keep alive in your business:

Myth 1: Anything you Build People will Visit

Content marketing establishes its existence on this motto. Build a fantastic website with the best content and see traffic rush in. Not so!

While great writing and excellent content takes a big part of SEO and what your site clearly needs, you also need links, a firm technical base, rapid downloads, and other advantages.

Myth 2: Link-Building is Dead

Building links will not guarantee movement to your site.

Cutts never said links were dead, rather the opposite.

Cutts said Google has tried excluding links from the algorithm but the results were “much worse.” It will take years before they can possible disappear, according to Cutts.

What to do?

Do not go buying links. Hire an experienced guy to develop a strategic link acquisition program and to assist you implement it. Use strategic ways to obtain links that will make it appear natural.

For instance, you regularly sponsor a charity affair each year, tying it up with local news and press releases. All those tied back to you. This is a simple way of acquiring natural links to your site as part of a link-building plan, but NOT a link-buying one.

A link-builder will find so many other ways of innovating while keeping it entirely natural but with a little push. Most importantly, hire well since this is the most highly assessed area of SEO at present.

Some methods may be out; but links are not.

Myth 3: Using Google Analytics Allows Google to Spy on You

You need analytics. However, some clients have no Google Analytics on their site because Google they think spies on them, so they work blind.

True or not? Well, yes and no.

Example: If you are making multiple domains intended for criminal acts (as Google thinks) and these sites all have the same Google Analytics code then, yes, Google is aware of what you have done – linked the sites and made yourself known as the owner.

That is one sure way of outing yourself. If you have a penalty or you decided to merely start a new site without fixing the old one and used the same Google Analytics code, you still get booted out.

Does Google use Google Analytics as part of site positioning? No.

This is common sense. These are distinct parts of one company which do not interact at that level. Besides, many sites do not use Google Analytics, so if Google used Analytics to find out the results, it would probably be worse than excluding links as a ranking factor.

Bad data in = bad product out = bad business. Are you a regular company with a regular site? Go ahead and add Google Analytics. Only NSA does the spying.

Myth 4: Ranking (Positioning) Does not Matter

Some people will say ranking is not important and that traffic is what they measure. Although there is truth in that, it can be misleading.

Top 10 may not be as true now as before since with geolocation, personalization, and other factors, you cannot pull up an exact top 10 which everyone else sees.

Ranking has definite numeric order and stop and end points; but positioning is a more loosely defined placement within the SERPs.

Ultimately, converting traffic is the most important metric when measuring the ROI of you investment dollars, the difference between 1st and 5th and 5th and 10th greatly affects the flow and amount of that traffic. Hence, while we cannot ascertain what is seen in the site in the SERPs, we can have a good idea of the opportunities for traffic increases and where drops and where these are happening if we follow the keyword positions.

Position does matter. Rankings maybe not.

Myth 5: Social is the New Link Building

No. You can get links from social but only when you leave the walled garden, not from sharing itself (Google+ excluded here).

This is because in the history of Facebook and Google and Google and Twitter, neither company wants to give Google consistent access to their fire hose, so Google simply cannot factor them into the algorithm.

When Google tried to factor Twitter into the algorithm in the past, you ranked well for Twitter; but that changed when Twitter pulled the access from Google.

Link-building is still the new link building.

SEO Tips to keep you alive

Look now at the really important things: most common missed SEO opportunities.

1. Google Authorship

Is this or is this not helping with rankings? We often miss the very basic idea that an image by your result in the search engine increases your click-through rates.

Make sure, however, that you add this only on well-written, good content and give your site that extra lift.

2. Citations

Wherever you cite your business name (or where anyone else has listed it), make it the same – the name, phone number, contact, address, etc. – not just similar.

3. Content

Google prefers specific content, so keep topics clear and precise. Keep an average content of over 600 words per page to avoid being penalized for being thin.

4. URLs

Make sure your site URLs are absolute and not relative in your code, not too long and containing multiple query parameters. Rewrite them.

5. The Alt Attribute

Use alt tag properly. It belongs on every image on your site (sometimes it will be empty).

This is a tag for the blind. Treat it with respect.

6. Page Speed

Check your site on the Google Page Speed tool. Speed counts especially in mobile. Aim for a score above an 85-90.

7. Robots.txt

Your robots.txt doesn’t block your web page from being indexed, only crawled. If you want to block a page from being indexed, leave it off the robots.txt and add a noindex tag.

8. Penalties

If you try to recover your site and you fail the first time, get an expert to help you. Google penalties are tricky subjects. You may not know enough about penalty recovery to get your site out of penalty status, which can take very long.

A site auditor will know what to look for and how to communicate with Google in order to get the best outcome.

9. New Sites

To make sure Google will not find your new site: lock it down with a login. Robots.txt will not prevent site indexing and Google does not need a link to find you.

10. Get a Site Audit Every Year

How to keep up with new aspects of SEO?

A yearly site audit will help you avoid issues, avoid penalties, and make sure you your site is running smoothly. An SEO professional can also help you build out strategies and assess missing income opportunities.

A good auditor is worth their weight in traffic, conversions, and missed penalties. Hire someone with real knowledge and expertise.

SEO is not Black Magic or Even ‘Cow Dung’

Remember the past when SEO was called “voodoo” or “black magic” by unknowing people?

SEO is based on the rules of a mathematical algorithm. This means the site meets or doesn’t, certain points on a mathematical scorecard and your site is then adjusted accordingly.

Although the search engines have not given those rules, we can test against the algorithm and do things we know work because a + b c. Math is predictable, testable, and somewhat verifiable.

While Google may still consider SEO as “cow dung” – it is not, as long as you do it right.

Original article adapted from Search Engine Watch.

ABOUT LGO

LGO offers prompt and excellent professional services in Search Engine Optimization (SEO), link-building, web-content writing, Online Reputation Management (ORM) and other related services such as website management, project feasibility studies and press releases.

For more information, please contact LGO’s friendly representatives at www.logicgateone.com

Advertisements

LGO Services: Press Releases and Article Writing Submission

Standard

We all know how press releases are done with respect to the traditional print media. But nowadays with Internet publishing and web social media, the game has totally changed. And the coverage has all but incorporated the whole globe – at least where there is Internet access.

So, if you are a digital book publisher or a visual arts dealer, coming up with a press release can help you reach as many dedicated clients as you can get through LGO’s expert assistance.

First of all, you need to have the best writers to help you craft your press release in order to target the right customers. Logicgateone has a wide array of writers in many areas and industry lines who are available to consult with you with regards to your specific requirements. As long as you can furnish the basic information regarding your personal experiences, your products or services, LGO will take care of structuring the press release according to your specifications and LGO will also go about the task of reaching as many interested clients for you as possible through their marketing and SEO skills.

Gaining positive exposure online is what it is all about. Logicgateone has the experience to help its clients attain a high level of success in bringing in business and maintaining a foothold on their target market.

Writing articles for blogs, newsletters, journals and promotional campaigns is essential to many business firms and political, social and research organizations. Although many today have had academic training in composition, it takes a lot of experience and exposure to various forms of publications in order for a person to gain a comprehensive and high degree of proficiency in article-writing that is needed by LGO to serve its many clients.

Here are some of the specific jobs that Logicgateone can do for its clients:

• News

• Fillers

• Feature stories

• Evergreens

• Q & A

• DIY

• Feature stories

• Encyclopedia articles

• Opinion and analysis

How fast can LGO deliver articles? Unfortunately, for LGO the question is not how fast but how good the articles are. You can go to those who can produce cheap articles in a minute; but LGO only delivers top-quality articles that take equally valuable time to produce.

LogicGateOne Website Development Services: Finding the Right Website Designer

Standard

If you are one of those business people or, perhaps, individuals who have had years of track record in their line of work but without having gotten around to putting up a website, what are the steps one must take in order to make sure one finds excellent help, if not the best qualified quality website designer? Here are the simple steps to follow:

1. Know what a website can do to your business or line of work

A website is nothing more than a shop display window where a tailor or an artist displays his or her wares. And if you are a construction company or a shipbuilder, it would be an entire building complex where you can exhibit all your people, materials and resources needed to do an entire project for any client.

A website, however, brings your window to your clients anywhere they may be. There is practically no time, place and cultural constraint, unless there is no Internet connection.

Hence, a website is one of the cheapest and fastest ways of finding clients for your products and services. It is also the most effective as it can clearly exhibit all aspects of your work: scope, details, prices and other design and service requirements. Do you compose music for online games? YouTube, Vimeo and other online video servers can be your best partners for promoting your wares; but without a website to bring them to your showroom of various samples (plus HD visual input and unique add-ons) you could be left behind by the competition.

2. Designing a website is like building a house

Just as a showroom or display window need to have walls, ceilings and floors to contain any products, a website needs to have the proper structure to house your wares as well. If a writer tries to sell books online, he or she will have a library practically or at least a table upon which to allow a visitor to touch the book and taste its contents, if possible. We cannot simply show a book nowadays to people; we must try to convince them to buy it (unless we are talking of a bestseller, which is more an exception than a rule).

This is what Amazon does – show you a colourful photo of the book cover; but, in general, there is no access to the book’s content, whether list of chapters or foreword. LogicGateOne can do better than that! What’s a whole chapter or two to tease readers to buy? Bookstores do this now and you can, too, online – as easily as swiping on a tablet.

3. Get as much info as to the technical side of the project

Unless you are a techie as well, designing a website can be a challenging task to comprehend. So, how does one measure a designer’s capability? Easy — look at some of their actual work in the past and any ongoing projects they have.  They can outline the technical requirements (LogicGateOne does this on their website).

Or you may already have the person in your company who can do the evaluation of the designer’s abilities. Collaborating with good website designers in the Philippines on specific requirements you may have will make the process a lot easier for everyone concerned.

4. Seek LGO’s advice on which servers can best suit your needs

As we said, YouTube and Facebook may be the only things you are aware of as an Internet user. LGO can provide an overview as to which Web 2.0 sites can best suit your needs.

Do these steps with a couple or so web designers and decide which one satisfies you. Happy hunting!