Digital marketing is a mega-trend that is rapidly exposing Early Adopters and Laggards. Where do you stand in that ambivalent crowd?
Here is short history of business technology:
· In the late 1980s you had to have a fax machine (and fax number on your business card) in order to be seen as a credible business
· In the late 1990s, no legitimate company would be caught dead without a website (in fact, any company without a website was probably dying as a result)
· In the late 2000s (and more so every day), any business without a proactive plan to manage social media was falling behind its competition
· In the 2010s, if you still have a fax machine (and fax number on your business card), you may be in more trouble than you thought
Increasing your web presence and social media footprint has never been more urgent. Whether you are only launching a business or striving to make an existing one more accessible and appealing to customers, now is the time to dump the fax machine, jump on SEO, and avoid extinction.
With respect to a viable web presence, where would you plot your company on this adoption curve? The latest adopters in this familiar model have traditionally been labeled “Laggards,” but in the world of SEO and social media, latecomers are plain old Dinosaurs because of the extinction-level event that is created by their inattention.