Finding a good SEO partner

Standard contributor Joshua Steimle wrote an excellent article, 4 Tips For Hiring The Right SEO Firm, that might help those in need of this service cut through the fog that shrouds the overly crowded SEO industry. It is, perhaps, the ultimate irony that anyone searching the Internet for a company that can help them become more visible on the Internet, can easily experience confusion and information overload.

My company has used several SEO firms over the years. Some I would recommend and others I would not. Here are two that have certainly proven themselves.

Boostability. After interviewing Boostability’s CEO, and writing an article about the company, I was impressed enough to sign up as a client. Not having used them for very long, it’s hard to say what the long-term results will be, but their attention to detail and service levels have been stellar. Also, they seem to understand my business. For example, my rep is helping me extend the reach of my writing beyond, which is a good thing for a writer. So far, so good.

Mabbly. After using Mabbly for a while, I saw a relatively quick positive impact. What I like about Mabbly is the fact that they will work without a long-term contract. Also, they have a start-up package that is pretty reasonably priced.

Whichever SEO vendors you select and how choose no matter how you find them, go forward with this strategy as soon as you can.

Do not be a dinosaur. Be a teenager and learn to play the game, grow with it and, eventually, you will become proficient in no time at all.

The rules of social media change all the time. The plan that works one year might flop the next. The past year is no exception, as some creative marketers created campaigns that cemented the importance of some rules, and even changed our thinking about others.

Here are the best social media marketing tips to consider from 2013.

1. The Old-Fashioned Guilt Trip

After fighting the #firstworldproblems hashtag in 2012, Water is Life returned in 2013 with a new campaign daring New Yorkers to drink some of the city’s most polluted water. The campaign, timed to coincide with World Water Day, was a bit of a guilt trip, but was highly effective. After filming New Yorkers’ reaction shots to the 10 dispensing locations, they compiled them into a video about the project.

2. Make Em Laugh

Some fast-food social media campaigns backfired in recent years, either because of poor execution or because people just weren’t buying their claims. Wendy’s went for the funny bone instead with #PretzelLoveStories, a series of videos in which user tweets were turned into mini-telenovelas. No one criticized because they were too busy laughing!

3. Use Thumbnails

Display ads with graphics do better than those without ” the same holds true for YouTube videos. Splasheo founder, Gideon Shalwick, creates a catchy thumbnail for every video he posts. He uses expressive photos, clear copy, and other thumbnail optimization tips to grab our attention and get more views than his counterparts.

4. Prepare for the Worst

Since people play a big role in social media, businesses have relatively little control over their campaigns. Durex learned this the hard way when its SOS Campaign was marred by pranksters who voted ultra-conservative Batman, Turkey, the city most in need of rush delivery service for condoms. The company immediately pulled the campaign.

5. Cater to Content Aggregators

Ever since the fall of Digg and Delicious, naysayers have been predicting the end of content aggregation sites. They claim that readers have more loyalty to specific sites and are not looking for aggregators or RSS readers to collect the content for them ” hence the shutdown of Google Reader. However, others, like social media expert Drew Hendricks, predict that these sites will only get more important in the years to come. How do you cater to content aggregators? Try out new sites as they start generating buzz. If something clicks, add a social share button to your blog. Encourage your readers to share your content with a CTA.

6. Be Careful What You Wish For

Customer feedback is always great, almost. In 2013, numerous corporations launched Q&A campaigns to increase customer engagement. The results were disastrous, especially for companies that had been battling negative press. In one case, the comments were so snarky (earning the title of Snarkpocalypse) that JP Morgan had to pull the campaign hours after launching it.

7. Give the Power Away

Social media has provided a way for people to share original content with friends and family around the world. Nikon took advantage of this by giving their cameras to SXSW attendees and letting them record the musical performances. The resulting photos and videos generated 166 million social impressions, proving that sometimes, trusting customers with your message can pay off big time.

8. Leverage Social Media Search Tools

Search engines continue to be valuable, so we shouldn’t be surprised that social media platforms have built their own. According to Cynthia Sanchez, writer and Pinterest expert, tools like Graph Search on Facebook and Twitter’s advanced search can help you identify the potential audience on each channel, or even whether there’s an audience to identify.

9. Get Everyone Involved

In order to keep your blog kicking and your social curation interesting, get everyone involved. In their 2013 eBook Creating a Content Machine, HubSpot explains the power of giving the ownership of your online success to all of your employees. They maintain monthly quotas for each department to contribute blog posts, which are then shared out through their highly-engaged-with social media outlets.

10. Connect to Timely Stories

A well-timed campaign about a hot topic can make a big impact. In 2013, as the Supreme Court was hearing cases involving marriage equality, the Human Rights Campaign changed its blue-and-yellow logo to red and pink. Within 24 hours, the logo had generated 10 million page views, and over time the HRC attracted thousands of new Facebook and Twitter followers. And don’t get me started on that Oreo Super Bowl tweet.

11. Be Visual

Arment Dietrich CEO, Gini Dietrich, says, Sixty-five percent of human beings are visual learners. That means they’d rather look at pictures or watch videos than read text. This means that a motorcycle lawyer should supplement his blog about biking laws with the occasional photo or video. A selfie on a Harley would add a little humor to an otherwise dry post about the law.

12. Don’t Ignore Google+

Although experts never seem to agree on the next big thing in social media, there’s one thing everyone is talking about: the importance of Google+. Long considered the wasteland of social sites, it’s been picking up over the past year – whether people really want it to or not. As Google’s social network becomes more intertwined with their search, those who fail to jump on the bandwagon will likely be left in the dust. At a minimum, be sure to claim your business listing and add authorship to your company’s blog. To get the full benefits of Google+, however, become an active contributor to grow your following, and be sure to add authorship to all of your guest contributions.

To keep up with the ever-changing world of social media, keep these top-ranked tips in mind and develop your social media presence in a novel, ground-breaking way!

Remember, these rules can become your most effective weapons to avoid becoming extinct.

About LGO

Logicgateone Corporation is a full service SEO company based in Subic Bay, Philippines that specializes in organic Search Engine Optimization.

LGO Provides Quality SEO Services


Business online has become a dynamically complex matter that merely trying to comprehend it, much less engage in it, seems such a daunting task even for the average tech-savvy individual. Fortunately, there are companies out there, such as LogicGateOne, which can help you understand the phenomenon and take the first few steps toward harnessing its power to create business for you.

Obviously, marketing comes to mind when talking about business. How does SEO actually accomplish the marketing process effectively?  As in billboard advertising, visibility is the key. How one gets to be at the top of the list of search engines is the goal.

Having a problem bringing customers to your place? Or do you want more customers to flock to your shop? SEO is the way to do it and LogicGateOne has the technical ability to provide this for you in a creative fashion. Consider the following steps you can take to make this become a reality in your own business:

1. Understand what SEO is all about from the inside to the outside as much as you can. Getting this done will remove all doubts as to the effectiveness of this method of doing business online. It is not a mysterious thing but a reality that has helped many companies succeed.

2. Visibility or popularity is the key to creating awareness of your product or service. The era of the small, hidden bookshop in a narrow alley in an old-city area remains as a quaint idea for many today. Yet, even that small shop can skyrocket in popularity if it utilizes SEO to propel itself into people’s awareness.

3. When negative publicity regarding your brand or service arises, LogicGateOne will encourage you to avail of its Online Reputation Management (ORM) services in order to correct the problem. This can be an essential part of SEO; but it is an entirely different undertaking but one which is vital in any business.

4. This leads to the primary need for your business or product to be more than unique and excellent in quality. It must be competitive enough in price and delivery services that people would readily want to acquire it online. Setting up that capability is one of the things LGO can assist you in setting up.

After all is said and done, bringing in the sheaves in your harvest is the ultimate test to the effectiveness of SEO process. LGO can help you link with people and companies that have profited from availing of SEO services in order to encourage you to take the first step to committing to it.

Social Media Campaign in the Philippines


Undertaking Search Engine Optimization (SEO) in the Philippines has become a truly exciting experience especially with the presence of social networks such as Facebook, Twitter, Google +, YouTube and Pinterest. Unfortunately, together with this exploding social cyber-structure available to almost anyone worldwide, comes the distracting phenomenon of spamming. And even these social networks are not free from this unwanted intrusion.

Logicgateone endeavours to create sensible web content as a policy, along with proper links and keywords. So, if you have a brand to promote, here are some steps from Logicgateone on how they can create an effective brand awareness online for you:

  1.        Reach people through their smartphones and tablets; so that wherever they are, you can create awareness of your brand and its features.
  2.        LGO creates a marketing strategy that does not look like plain advertising. How? Through the word-of-mouth method where people share their experiences in using your brand within their trusted social circle without you bringing it to them directly.
  3.        Provide a more personal interaction and experience among people who have the same interests and passions in life. We know how this goes: Birds in the same flock use the same brand!
  4.        Promote effective customer service through the social interaction among social networks participants. When people know how and where they can call for help in their needs regarding your brand, they feel more confident patronizing your brand.
  5.        Quality of content in any brand awareness campaign matters as much as the quality of the brand itself. If you are confident about your brand’s quality, LGO will help you enhance that quality through content that allows people to virtually sample your product online.
  6.        Produce product visibility through creating awareness and interest in the social networks such as Facebook, Twitter, Google+ and others. LGO can show you how.
  7.        Make the right connections in the social networks. Having so many connections or links is not enough; finding the right ones is what LGO can do for you.

LogicGateOne Provides QualityLink-Building Services


Communication is all about interconnection. More so in this Internet Age. And it is not merely connecting to so many other people but also to your own data and other sources of information derived from various sites.

Imagine doing a research work on a certain subject and browsing through numerous books and materials in the low-tech method. You will need to put bookmarks on each material so that you will have an easier time looking up topics you are working on from the various sources you have.

Online bookmarking of relevant links does this in a very similar way. Links are virtual streets which allow us to move from one webpage to another and back again and out again to another street, and so on and so forth. It seems like a labyrinth; but search engines utilize sophisticated link analysis to determine how pages are related to one another and in what ways.

Through this complex mechanism of links, search engines are not merely capable of analyzing the popularity of a website and page based on the quantity and popularity of pages linking to them, but also metrics like trust, spam, and authority. Reliable websites tend to link to other trusted sites, while spam-filled sites obtain very few links from trusted sources.

Knowing this, users can be confident that trusted sites are authoritative sources of information. And the more trusted friends or partners you have, the more secure is your own life and career, as we know in real life. Likewise, the more popular you are in the sense of having many trusted link partners, the better chances you have to gain success in your business and social dealings online as well as in real life.

Some tips on gaining this kind of this confidence online are the following*:

Local/Topic-Specific Popularity
The concept of “local” popularity, first pioneered by the Teoma search engine, suggests that links from sites within a topic-specific community matter more than links from general or off-topic sites. For example, if your website sells dog houses, earning links from the Society of Dog Breeders matters much more than earning links from an off-topic, roller-skating site.

Anchor Text
One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. You can see examples of this in action with searches like “click here”, where many results rank solely due to the anchor text of inbound links.

Trust Rank
It’s no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web’s pages are spam. In order to weed out this irrelevant content, search engines use systems for measuring trust, many of which are based on the link graph. Earning links from highly trusted domain can result in a significant boost to this scoring metric.

Universities, government websites and non-profit organizations represent examples of high-trust domains.

Link Neighborhood
Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. By looking at the totality of these links in aggregate, search engines can understand the “link neighborhood” your website exists in. Thus, it is wise to choose those sites you link to carefully and be equally selective with the sites you attempt to earn links from.

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Thus, it is important not only to earn links to your website, but also to continue to earn additional links over time. Commonly referred to as “FreshRank,” search engines use the freshness signals of links to judge current popularity and relevance.

Social Sharing
The last few years have seen an explosion in the amount of content shared through social services such as Facebook, Twitter and Google+. Although search engines treat socially shared links differently than other types of links, they notice them nonetheless. There is much debate among search professionals as to how exactly search engines factor social link signals into their algorithm, but there is no denying the rising importance of social channels.


LGO Services: Press Releases and Article Writing Submission


We all know how press releases are done with respect to the traditional print media. But nowadays with Internet publishing and web social media, the game has totally changed. And the coverage has all but incorporated the whole globe – at least where there is Internet access.

So, if you are a digital book publisher or a visual arts dealer, coming up with a press release can help you reach as many dedicated clients as you can get through LGO’s expert assistance.

First of all, you need to have the best writers to help you craft your press release in order to target the right customers. Logicgateone has a wide array of writers in many areas and industry lines who are available to consult with you with regards to your specific requirements. As long as you can furnish the basic information regarding your personal experiences, your products or services, LGO will take care of structuring the press release according to your specifications and LGO will also go about the task of reaching as many interested clients for you as possible through their marketing and SEO skills.

Gaining positive exposure online is what it is all about. Logicgateone has the experience to help its clients attain a high level of success in bringing in business and maintaining a foothold on their target market.

Writing articles for blogs, newsletters, journals and promotional campaigns is essential to many business firms and political, social and research organizations. Although many today have had academic training in composition, it takes a lot of experience and exposure to various forms of publications in order for a person to gain a comprehensive and high degree of proficiency in article-writing that is needed by LGO to serve its many clients.

Here are some of the specific jobs that Logicgateone can do for its clients:

• News

• Fillers

• Feature stories

• Evergreens

• Q & A


• Feature stories

• Encyclopedia articles

• Opinion and analysis

How fast can LGO deliver articles? Unfortunately, for LGO the question is not how fast but how good the articles are. You can go to those who can produce cheap articles in a minute; but LGO only delivers top-quality articles that take equally valuable time to produce.

LogicGateOne Website Development Services: Finding the Right Website Designer


If you are one of those business people or, perhaps, individuals who have had years of track record in their line of work but without having gotten around to putting up a website, what are the steps one must take in order to make sure one finds excellent help, if not the best qualified quality website designer? Here are the simple steps to follow:

1. Know what a website can do to your business or line of work

A website is nothing more than a shop display window where a tailor or an artist displays his or her wares. And if you are a construction company or a shipbuilder, it would be an entire building complex where you can exhibit all your people, materials and resources needed to do an entire project for any client.

A website, however, brings your window to your clients anywhere they may be. There is practically no time, place and cultural constraint, unless there is no Internet connection.

Hence, a website is one of the cheapest and fastest ways of finding clients for your products and services. It is also the most effective as it can clearly exhibit all aspects of your work: scope, details, prices and other design and service requirements. Do you compose music for online games? YouTube, Vimeo and other online video servers can be your best partners for promoting your wares; but without a website to bring them to your showroom of various samples (plus HD visual input and unique add-ons) you could be left behind by the competition.

2. Designing a website is like building a house

Just as a showroom or display window need to have walls, ceilings and floors to contain any products, a website needs to have the proper structure to house your wares as well. If a writer tries to sell books online, he or she will have a library practically or at least a table upon which to allow a visitor to touch the book and taste its contents, if possible. We cannot simply show a book nowadays to people; we must try to convince them to buy it (unless we are talking of a bestseller, which is more an exception than a rule).

This is what Amazon does – show you a colourful photo of the book cover; but, in general, there is no access to the book’s content, whether list of chapters or foreword. LogicGateOne can do better than that! What’s a whole chapter or two to tease readers to buy? Bookstores do this now and you can, too, online – as easily as swiping on a tablet.

3. Get as much info as to the technical side of the project

Unless you are a techie as well, designing a website can be a challenging task to comprehend. So, how does one measure a designer’s capability? Easy — look at some of their actual work in the past and any ongoing projects they have.  They can outline the technical requirements (LogicGateOne does this on their website).

Or you may already have the person in your company who can do the evaluation of the designer’s abilities. Collaborating with good website designers in the Philippines on specific requirements you may have will make the process a lot easier for everyone concerned.

4. Seek LGO’s advice on which servers can best suit your needs

As we said, YouTube and Facebook may be the only things you are aware of as an Internet user. LGO can provide an overview as to which Web 2.0 sites can best suit your needs.

Do these steps with a couple or so web designers and decide which one satisfies you. Happy hunting!